Big Data On Gaming Industry
What is Big Data?
Big Data is high- volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.
Big Data in Gaming
There are more than two billion video game players in the world, and electronic Arts who has 275 million active users, Generates approximately 50 terabytes of data each day. The gaming Industry does $20 Billion in annual revenue in America alone and $160 Billion worldwide. In the USA, the gaming industry is bigger than the movie industry. As the new technologies are updating day to day the world of gaming is getting much bigger and it's growing rapidly and taking full advantage of the Big Data technologies. The Gaming Industry Uses Big Data to drive customer engagement make more money on advertising and optimise the gaming experience. |
The Gaming Industry has many option to connect with the customers they have launch Computer /PC Version, Xbox or playstation Version and Also Mobile Version. They have emerged so well with the Big data technologies that they have given several options to their customers. The games like Counter-Strike 1.6, Counter-Strike Go, FIFA 20, DOTA, Need For Speed Etc we can play with the computer with the team or friends with the Help of LAN ( Local Area Network) . There are also many Single player Games for the Introvert people such as Call of Duty: Morden warfare, Prince Of Persia. GTA 5 etc. The technology has Upgraded so well that people can also connect with WAN (Wide Area Network) with the World and play this games online as well. The best part of gaming industry is that they also have a good base in mobile gaming as well. The games like PUBG, LUDO King etc has grown so well with more than billion users which has an Annual Income $1 Billion. During this situation of Covid-19 Pandemic the gaming sector has seen the growth more than 5 times. As many of the countries are in their lockdown situation people are playing more games than they used to play. This situation create a good benefits to the gaming industries. Due to High Quality of Graphics and Story the games are emerging day by day. The Gaming companies also conduct the Gaming tournament for the gamers with the big prize money to encourage the people to play more and more. It's an addiction to the society people waste most of their time playing video games. But it's the benefits to the gaming Industry as well.
Bibliography
Gartner, n.d. [Online]
Available at: https://www.gartner.com/en/information-technology/glossary/big-data
Rijmenam, D. M. v., 2013. [Online]
Available at: https://datafloq.com/read/gaming-industry-turns-big-data-improve-gaming-expe/137
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